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Product responsibility encompasses a broad perspective on the impact of products throughout their lifecycle. In the context of sustainability reporting and the G4 Guidelines, this notion primarily addresses the accountability that businesses have towards consumers. It involves ensuring that products are safe, environmentally friendly, and ethically produced, all of which directly relate to how these products are perceived and utilized by customers.

By focusing on customers, product responsibility addresses issues such as accurate labelling, which informs consumers about what they are purchasing and how to use or dispose of products properly. Additionally, it includes the management of non-compliance incidents that could affect customers, such as recalls or safety concerns, and the critical aspect of maintaining their privacy in transactions.

This alignment suggests that the ultimate responsibility lies not only with the manufacturers or suppliers to ensure the product's integrity but also with how these products impact customers' lives. As such, customer accountability becomes a central theme in the discourse around product responsibility, particularly within the parameters set by the G4 Sustainability Reporting Guidelines, which highlight the significance of transparency and ethical conduct in customer relationships.