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Possession utility refers to the value that is derived from owning a product or service, and it is primarily driven by the ease with which customers can acquire it. When a product is readily available and easily purchased, customers are more likely to feel satisfied with their acquisition, leading to a sense of ownership and utility. This concept emphasizes how important it is for companies to facilitate the buying process—making transactions as straightforward and convenient as possible enhances the possession utility of their offerings.

In contrast, factors like a customer’s financial ability, market trends, and sales promotions can influence purchasing decisions but are not central to the concept of possession utility. Financial capacity determines whether a customer can even consider a purchase, market trends can shift preferences and demand, and sales promotions might temporarily incentivize purchases, but none of these directly contribute to the inherent value or satisfaction derived from the mere act of possessing the product. Therefore, while all these factors are relevant in the broader context of marketing and sales, the essence of possession utility itself fundamentally hinges on the ease of purchase.